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Most Improved Alumni Relations Initiative Award

2024

USC Marshall School of Business

Graduate Programs Reunion Weekend

This was the second formal year for this program. Over the past year, there was a remarkable increase in alumni engagement and participation, with numbers growing from 129 alumni in 2022 to 235 alumni in 2023. The cornerstone of their success was the activation and involvement of 20 dedicated alumni who took on the roles of Graduate Programs Reunion Ambassadors. The Ambassadors were tasked with contacting their classmates, getting their classmates registered for the weekend, and helping the team update their classmates’ alumni profiles. The ambassadors also initiated class notes and gathered throwback photos, which created a vibrant and nostalgic atmosphere that resonated with alumni.

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Association of Business School Alumni Professionals

c/o Association Development Services, Inc.
2345 Rice St Ste 220 
St. Paul, MN 55113

info@absap.org

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© 2026 by Association of Business School Alumni Professionals

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